UTFPR, Brazil
Cracios Clinton Consul is a seasoned marketing professional with over 25 years of experience in executive roles at major Brazilian and multinational companies. He holds a Bachelor’s degree in Administration from the Universidade Estadual de Ponta Grossa (1990) and an MBA in Administration and Marketing from USP (2002). He also completed his Master’s in Administration and Finance at Centro Universitário FECAP in 2014 with a thesis on the performance of stock portfolios selected using ROE between 2008 and 2013. He is currently pursuing a Ph.D. in Production Engineering at UTFPR, focusing on sustainable production systems.
Profile
Academic Background:
- Doctoral Studies: Currently pursuing a PhD in Production Engineering at UTFPR, Ponta Grossa campus, focusing on sustainable production systems.
- Master’s Degree: Administration and Finance, FECAP (2014) 📊
- MBA: Administration and Marketing, USP (2002) 🎓
- Bachelor’s Degree: Administration, Universidade Estadual de Ponta Grossa (1990) 🏛️
- Specializations:
- Marketing, UEPG (1993) 📈
- Intelligence in Market and Knowledge Management, ISAE (2018) 💡
Professional Experience:
- Marketing Executive: Extensive background in B2B and B2C segments, trade marketing, strategic planning, corporate finance, innovation projects, food service, and outsourcing.
- Teaching and Consulting: Professor at Anhembi Morumbi, UNISAL, FASF, CESCAGE, and UNISECAL, also serving as a business consultant and speaker.
- Leadership Roles:
- Frísia Agroindustrial: Executive Marketing Manager (2017-Present) 🌱
- Perdigão Agro Industrial: Trade Marketing Manager, led significant projects and conventions (2001-2009) 🥛
- Quero Alimentos: Marketing Manager, responsible for major rebranding projects (2009-2010) 🍅
Environmental Research Focus:
- Sustainable Production Systems: Currently pursuing a PhD in Production Engineering at UTFPR, focusing on sustainable production systems. His research aims to develop and implement sustainable practices within industrial and agricultural settings, reducing environmental impact while maintaining economic viability.
- Market Intelligence and Environmental Management: Specialization in Intelligence in Market and Knowledge Management from ISAE (2018), where his studies included the application of market intelligence to promote environmentally sustainable business practices.
- Case Study Research: Conducted a case study at Frísia Agroindustrial as part of his specialization, exploring the environmental strategies and sustainability practices of agro-industrial enterprises.
📄 Publication:
- Analysis of the relationship between carbon pricing and green innovation: A multidimensional study in 35 countries